It appears UO doesn't have much of a presence on social media. Is this on purpose or due to a lack of staffing?
If there is an official Social Media Manager position, I'd be more than willing to volunteer (or accept payment if there is a budget). I've built my own brand's SM accounts in a very small niche and maintain a high level of engagement on all of my channels.
Just a thought...la
— There is an official Instagram account that’s been advertised and linked to both here on the forums and in the news on UO.com.
There is also an Ultima Online official Facebook. You just have to search “Ultima Online” and it pops up.
Oh, I have seen both of those...again, not much in regards to actual engagement on any of those accounts. Posting a screen shot 2 weeks ago on Instagram isn't quite how to keep the community engaged...la
I've been harping about the lack of marketing for years. With the right management it could drive conversions and subscriptions... but there is no marketing by BS (Broadsword) for anything. Not even a presence or tabletop at the E3 or any geek conventions... which really are missed opportunities.
— I know some of the EM teams on a few of the shards have a decent and fairly active presence on Facebook (the only social media site I belong to). The Origin EM team I believe, specifically, have their own Facebook page or group and update it numerous times a week. There are many private groups, also.
But keep in mind, Broadsword has allocated a small Developer team for UO and they work extremely hard for us who continue to play.
Adding social media marketing to their already full workloads would be difficult. And hiring a social media coordinator to the team is probably not in the budget.