Whilst a possible game direction, I believe I can come up with another that makes just as much sense.
I believe we should make a challenging game facet, and call it Felucca.
Then we should create a much easier game facet, and call it Trammel.
And into Trammel - the basic mode gameplay, we should add most of the top end content so players hardly have to do anything to get it, whilst the players playing harder mode, cannot get half these items.
Then we should potentially put one good game item into the harder game mode, Felucca, and watch it cause all sorts of issues, because it isn't attainable in easy mode.
We should also have many crafting skills, and many good crafting systems, and make them all really complicated, with billions of ingredients - but the important thing is, none of the final crafted items should actually be as good as anything that can be obtained from the easy mode farming side of the game - which to note, is so routine it can be made to be easily scripted so the players don't actually have to be in attendance whilst getting the top end items.
Then we should have many well recognised and well loved fantasy classes from medieval fantasy which this game is based around - paladins, mages, warriors, tamers, bards, rogues, crafters, mystics, spellweavers, necromancers, archers, samurai's, ninjas, fishermen, pirates, treasure hunters, but none of these should be as good or have as much solo boss killing power or content as this easy mode thing called the Sampire.
There will be grand events, which will attract lots of players out of Luna bank sitting, or even from many shards, and these grand events will drop 1 off, Event Moderator items, which shall number only 20, and be worth hundreds of millions, and these shall only drop in the easy mode version of the game.
What do you reckon ?