lmfao yea all those returning/new players these days....
Probably more of us than you think - I've ran into a few new and returning players on LS and have talked to a bunch on reddit. I don't know if we are noticeable to the accountants, and in my case, there's no specific thing that brought me back other than occasionally I take a look at UO.com and I was curious about EJ and the algorithm gave me some UO videos on YouTube (particularly the "UO is dead" one that was recently released).
There's so much that would need to happen to bring a lot of people back, returning or new, but events like this where stuff seems to be actually obtainable, is something. It's a better ROI than event drops that favor the botters.
I'm still adjusting to the notion that so many vendors have so many items worth hundreds of millions of gold. Right now, as we speak, on Atlantic, somebody is in general chat offering 250 million gold for an enchanted greenhouse or dye cabinet. I have over a dozen vet rewards left, if these things are worth that much, well for one reward, I'd have 250 million just like that. That takes motivation out, but at the same time 250 million gold doesn't buy me a full set of top-tier gear.
I agree with a lot of what you are saying, but just wanted to mention that at any one time there are new and returning players.
I've been exactly what you went through, and have been advocating from that perspective for a number of years.
My boys are now 13 and 16, and have been playing for 4+ years maybe?
I started with gargoyles when they were not fashionable at all, and it was the first Deceit event that really made it for us, a ton of farming enabled us to get some top end gear for those characters.
The Ice Dungeon event will remain one of our favourites - no special drops - the frost slayer talisman that I then went and lost... but actually in terms of playing together and the nostalgia, was one of our favourites, we did that one in Felucca.
Yes - there are so many more new, and returning players than people realise, happening all the time. One of the issues here, as a guild, we can only help a couple, and there are so many. Negative players go on about the elderly age of players the whole time, and our guild has quite a few youngsters. The cross-over is completely possible.
I also started on EJ, and fairly quickly converted that up to subbed, then bought 2 more. Then the big project has been pvp for the boys, but they like their pvm, and one of our main monthly hunts is the EM Event, we like that, and have our routine.
Anyone who is disagreeing, or arguing, ignore them, you are on the right track, doing the right thing.
Give your feedback on these forums - I personally, while I push things a bit, have always found the Devs have taken notice, and seen the gaps when we point them out through the eyes of new players, and have implemented so much. If you write in a logical way, like you are, without abuse, honestly, I've found the Devs have put so many good things in the game over the last 5 years.
I've been lucky, I'm part of a really great solid large guild, with a lot of resources behind us also - but it can be done however, in whatever style you enjoy. I think the key is to enjoy your thing, don't be measuring yourself against everything, do what can be played for. All the negative people, are always comparing themselves against everyone. If you find something truly impossible, let the Devs know, if you find a real gap.